FR 541

@richie_rude1 emerged as the overall champion showcasing his versatility by using different wheels depending on the tracks: the FR 541 rims, the EX 1700 SPLINE wheels, and a mysterious silver rim. 📸: @maddogboris #MTB #EDR

When preparing for Red Bull Hardline, we would have no doubts: our choice would be the FR 541 rim. What spokes would you lace this with? #EngineeringPerformance #MTB #DH #Freeride

@sikmik83 decided to equip his downhill bike with FR 541 rims to tackle the rocks of Snowshoe. Check out the rim with our link in bio! 📸: @maddogboris

Can you guess which bike the new FR 541 rims are fitted to here? Full assembly picture tomorrow. 📸: @jensstaudt

The @bikecomponents team also assembled the FR 541 in their workshop in Germany. Right after, Kevin from the service department went to test them on some jumps and roots: “The new DT Swiss gravity rim FR 541 convinces in terms of reliability: with its new, extremely shock-resistant shape, it ensures that you make it safely over every jump without risking a flat tire.” Thank you BC! 📸: Bike-Components

The team at the @district12_gmbh bike shop in Reinach (CH) built up a FR 541 with other DT Swiss components. The 240 is certainly an excellent choice for the intended use of this wheelset. They described it as, “stronger, lighter, more resistant! The brand new Freeride and Downhill rim FR 541 of DT Swiss will possibly the last rim that you will mount on your bike.” Thank you, District12! 📸: District12

While building the FR 541, Michael Baehler of the @one80shop in Biel said, "I recognized the usual build quality of the brand and the combination of this rim with DT Swiss spokes and hubs made the assembly quick and easy". Thanks to Michu for letting us participate in this wheelbuild. Find out more information about the new FR 541 by following our link in bio!

The profile of the new FR 541 is based on the Enduro rim profiles, but with added material in specific areas to increase the overall strength. The result? A durable rim adapted for the practice of freeride and downhill. And this rim comes with a set of cool stickers. All details available on our website, check out our link in bio! 📸: @maddogboris

Available in 29" and 27.5", you’ll be able to ride the new FR 541 rim in your desired configuration. Both sizes are available in 28 or 32 spoke count. Not the first but the last; build your wheel with this rim, so you don't have to build another. All details are on our website - link in bio.

The ultimate freeride rim is here, stronger and lighter. Not the first, but the last. Our brand-new rim for downhill and freeride, the FR 541 aspires to be the last rim you build on your bike. The new rim design enables improved impact resistance and a better pinch flat protection to fit your style and your lines. Visit our website to discover all the details that make this rim one of the most resistant ever designed by DT Swiss - link in bio. 📸 #1: @maddogboris

Do you spot any changes here? Take a closer look, because these will definitely change your riding. Stay tuned, tomorrow we’ll launch a product that may not be your first, but could be your last. 📸: @maddogboris

Can’t go wrong with red details. This is also the first close-up of a new product coming soon. Any guesses? Little hint: it rocks. 📸: @maddogboris

If you had to choose a DT Swiss rim to ride for a VERY long time, which would you choose? We have our opinion, but we can't share it just yet. 📸: @maddogboris